Jump to content

What the fuck is Sony thinking?


darkon

Recommended Posts

People are looking way into this. It is only racist because YOU interpret it as racist. Pointing out someone's race isn't racist. Pointing out someone's skin tone isn't racist. Belittling a race or saying one race is better than another is racist. And what I see is not racist! All I see is two hot women.

Link to comment

Honestly, they didn't have to use people, and even if they're not trying to be racist, they should at least know that it could be interpreted as that.

Oh they did. That's why they put it out. There's no such thing as bad publicity. In fact controversy sells more than squeaky clean.

Link to comment

God, you people really need to take a step back. Now you are just digging stuff up for the sake of racism. Have any of you saw the photo where the black girl was ontop of the white one? Hm... Really, if they had that black girl as a white girl in a black dress, many of you will probably still cry racist because they didn't use a black girl.

Link to comment

God, you people really need to take a step back. Now you are just digging stuff up for the sake of racism. Have any of you saw the photo where the black girl was ontop of the white one? Hm... Really, if they had that black girl as a white girl in a black dress, many of you will probably still cry racist because they didn't use a black girl.

I'm not saying it's racist, but I am saying it's very stupid from a marketing perspective, especially in politically correct America where everyone finds something offensive in everything. So I definately agree with the statement, "What the fuck is Sony thinking?"

Link to comment

God, you people really need to take a step back. Now you are just digging stuff up for the sake of racism. Have any of you saw the photo where the black girl was ontop of the white one? Hm... Really, if they had that black girl as a white girl in a black dress, many of you will probably still cry racist because they didn't use a black girl.

The marketing campaign as a whole is about race. Now while that may not be wrong, the fact that many, many people will cry bloody murder at it raises the question "What the fuck is Sony thinking?"

Link to comment

The marketing campaign as a whole is about race. Now while that may not be wrong, the fact that many, many people will cry bloody murder at it raises the question "What the fuck is Sony thinking?"

No, the marketing campaing is about a colour of a handheld device!

Link to comment

No, the marketing campaing is about a colour of a handheld device!

Yeah, which is why this is already being known as the racist poster. I don't make the accusations, I just laugh at the aftermath. Sony's already suffering in PR, so WHY would you go out and do something which anybody with a IQ greater than 10 can tell is done solely so you can get press for making a racist poster. The idea of lowering such a serious thing as racism, and people's sensitivies to it, to a marketing scheme is an idiotic move by Sony.

Though it will sell quite a few PSPs.

Link to comment

People are looking way into this. It is only racist because YOU interpret it as racist. Pointing out someone's race isn't racist. Pointing out someone's skin tone isn't racist. Belittling a race or saying one race is better than another is racist. And what I see is not racist! All I see is two hot women.

Sony's PSP ad campaign has been borderline racist this whole time. That's it.

Link to comment

Sony under fire for "racist" advertising

Sony, seriously, this is getting out of hand. Every time we want to rethink what you're doing and try to back you guys up, you go and pull some stunt like this latest ad campaign in Holland, which, as one can see above, depicts a "white PSP" avatar/model violently holding the mouth of a "black PSP" avatar/model -- in commemoration of the launch of the ceramic white PSP, of course. The billboard pictured here is one of supposedly somewhere near 100 evocative images created for the campaign with the same theme, which found viewers of the ads -- and game lovers alike -- crying foul at Sony's latest foible cum PR fiasco (and believe us, we're sure to catch some fire for calling it just that). When it comes down to it we honestly don't think Sony is stupid enough to mean any ill will -- or smart enough to capitalize on a PR firestorm -- with such an ad campaign. But instead of confronting the issue and addressing peoples' concerns, they meagerly defended themselves to GamesIndustry.biz with the following: "The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model," and "A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery..." Oh, make no mistake Sony, the animosity and drama of the imagery, the visceral emotional implication of powerful racial overtones, this is a huge blunder. And once again we find ourselves urging -- nay, demanding -- Tokyo reevaluate what the hell it is they're doing these days. Because mistake or not, this biz doesn't fly, Sony, and you're not helping the perception that you're an incredibly callous megacorp with little real direction.

P.S. -As always, we encourage a discussion. A sensitive, intellectual, worldly discussion. If you can't infer what it is we're asking of our dear readers tempted to intone on this matter, then please skip commenting on this thread, mkay?

Sauce: Engadget

Link to comment

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...